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Key takeaways from this article
What LEGO Serious Play Actually Is
LEGO Serious Play is a facilitated methodology developed by the LEGO Group in collaboration with researchers from MIT and IMD Business School. Participants build physical models representing their responses to strategic questions, then explain and discuss what they have built.
Why It Produces Better Strategic Outcomes
The most significant problem with conventional strategic planning meetings is participation asymmetry. In most organisations, three to five participants dominate the conversation. LEGO Serious Play addresses this structurally: every participant builds simultaneously, and every model is shared. There is no option to not participate.
Applications in Saudi Organisations
FANUUN BCG facilitates sessions for Saudi government entities and private sector clients across four applications: strategic identity workshops, team alignment sessions, innovation challenges, and change management programmes.